Beyond the Orphanage case study - website redesign and online donations
A donation website has to work, not just look better
USEO redesigned BTO's website, added Stripe and Payoneer donation integration, updated 30+ plugins, and improved performance and organic traffic by 20%
Beyond the Orphanage case study - website redesign and online donations
A donation website has to work, not just look better. USEO redesigned and modernized BTO’s website, added online donations, updated more than 30 plugins and components, and improved site performance and organic traffic.
What we did in this project
- Website redesign with limited use of custom solutions
- Framework and plugin updates
- Security updates and fixes
- Stripe and Payoneer donation integration
- Performance optimisation for code and images
- Technical SEO improvements
Project Overview
Beyond the Orphanage is an Australian non-profit supporting children mainly in Nepal and Kenya. The organization needed a modern website that was easier to maintain, safer to run, and better equipped to support fundraising online.
BTO needed more than a visual refresh. The site had maintenance issues, outdated components, security risk, and no direct online donation flow. We rebuilt the website around maintainability, payments, performance, and search visibility.
The Problem
BTO’s website had become outdated in both design and functionality. The organization also faced maintainability and security issues, and the site did not support online donations.
The main issues were:
- Custom solutions without documentation.
- Outdated frameworks and plugins that created security risk.
- No online payment option for donations.
- Low performance and weak SEO.
The Solution
We treated the project as a website modernization effort with four priorities: maintainability, security, fundraising capability, and visibility.
Redesign with fewer custom dependencies
We rebuilt the site using commonly used tools and plugins instead of relying heavily on undocumented custom solutions. This made the website easier to maintain and update.
Security and technical maintenance upgrade
We updated frameworks and plugins to current versions and introduced necessary security fixes. This addressed the risk created by outdated components.
Online donations added to the site
We integrated Stripe and Payoneer so supporters could make donations directly through the website.
Performance and SEO improvements
We optimized code and images and implemented technical SEO improvements. This addressed the site’s slow performance and limited search visibility.
"Beyond the Orphanage, has been working with USEO for over four years now, as an organisation, they came recommended to us by a long term trusted partner of ours. Having worked with many digital agencies and independent developers over the years, it was so refreshing to find and indeed work with USEO, their integrity, expertise, attention to detail and solution centred approach, has allowed us to exceed our goals many times over with the projects continually come in under budget. I highly recommend USEO for any organisation.
Tech Overview
WordPress mattered here because the site had a large amount of content and needed to be easier to manage after launch. Stripe and Payoneer mattered because they enabled direct online donations. The project also relied on security updates, SEO work, and standard frontend technologies to improve stability and usability.
Business Benefits
More online donations
After online payments were introduced, the number of donations increased by 35% in the first 6 months.
Better organic reach
Technical SEO work contributed to a 20% increase in organic traffic.
A more maintainable and secure website
We updated more than 30 plugins and components and reduced reliance on undocumented custom solutions, which improved maintainability and reduced security risk.
Faster website performance
Loading time was shortened by 250% through code and image optimization.
Further development
The website is prepared for additional marketing and analytics integrations.
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